Typographers
Paula Scher
Paula Scher grew up in Philadelphia and Washington DC, she studied at Tyler School of Art before moving to New York in 190. She began her career as an in-house art director for CBS Records designing covers for Boston and the typographic –‘Best of Jazz’ series. In 1984 she co-founded Koppel + Scher with designer Terry Koppel where their designs included book covers and Swatch watches. She became a Pentagram partner in 1991 and during her time there has worked on identity for Citibank and the Metropolitan Opera and exhibitions such as The Us Holocaust Memorial Museum. Amongst her slew of awards are: the Beacon Award, a Crysler Design Award and an AIGA Medal.
Her father worked for the United States Geological Survey as a photogrammetic engineer, this heavily influenced her design ideas and creativity and prompted her passion for making her beautiful, intricate hand-painted typography maps. I enjoy how she puts type together to create other objects in images, the opposite idea of our current project where we are using different objects to create type.
Waters, John. L. (2010). Reputations: Paula Scher. Available: http://www.eyemagazine.com/feature/article/reputations-paula-scher. Last accessed 16th Oct 2017.
Saul Bass
Saul Bass was born and grew up in the Bronx borough of New York city to immigrant parents. He attended night classes at the Art Students League under Gyorgy Kepes, a master of the functional Bauhaus aesthetic. In the 1940s Bass moved swapped New York for California, working mainly in advertising until his first major break with a poster for the 1954 film ‘Carmen Jones’. The filmmakers were so impressed with his work that they invited him to design the credits too. His use of bold colours and negative space images in his film posters is very striking and eye catching from a distance due to the simple, bold shapes. Bass went on to create dozens of iconic film posters and title credits among his final projects before his death in 1996 were ‘Goodfellas’ and ‘Casino’. Many of Saul Bass’ logo designs have lasted decades before being replaced, some are yet to be updated as the designs are so strong. Some examples of his work are the Girl Scouts, Geffen Records and the famous Jetstream logo for Continental Airlines. I find his use of minimal colour and negative space -which I like to use in my projects- really interesting and creates a wonderful dramatic effect for his film posters reinforcing their themes and genres.
Bigman, Alex. (2012). Saul Bass: The man who changed Graphic Design.Available: https://99designs.co.uk/blog/creative-inspiration-en-gb/saul-bass-graphic-designer-of-a-century/. Last accessed 16th Oct 2017.
